n this short and powerful confidence booster episode, I discuss why planning is essential for your business and personal success. As we approach year-end, it's the perfect time to focus on budgeting, setting goals, and planning for fun. Join me as I share insights on creating effective plans, reducing anxiety, and finding accountability partners to stay on track. Let's work together to set targets and make the journey to achieving your goals smoother and more rewarding.

00:00 Introduction to Beth Whitworth

00:44 Why Planning is Important

01:57 Setting Goals and Budgets

06:14 Planning for Fun

07:48 Accountability and Continuous Planning

10:39 Conclusion and Final Thoughts

In this episode of Accounting with Confidence, I provide an update on my journey of improving my marketing efforts since launching the podcast in winter 2022. I reflect on my initial struggles with marketing and my progress, including taking a marketing class and building referral relationships. I discuss my decision to implement a cohesive and sustainable marketing strategy for 2025, the lessons learned from a marketing audit, and my plans to integrate the podcast with my accounting practice. I emphasize the importance of consistency, focusing on what makes my business unique, and leveraging my passion to create effective marketing messages. I also share my commitment to setting focused time for marketing tasks and embracing progress over perfection. Join me as I navigate the challenges and excitement of enhancing my marketing approach.

In this video episode, I explore the importance of stepping out of your comfort zone. Drawing from my own recent experiences, I discuss how venturing into new and uncomfortable territories can foster growth and learning. I share insights from participating in a growth-focused group for accounting firm owners and attending a retreat for accounting influencers, both of which challenged me to new limits. I also issue a personal challenge for you to try something new, whether it's attending an event, starting a conversation with a stranger, or attempting a new activity. This episode marks my first foray into recording on video, and I reflect on the experience and just getting it done, not perfect.

Watch on YouTube here: Episode 20

00:00 Introduction to Beth Whitworth

00:41 Stepping Out of the Comfort Zone

00:45 Launching the Video Podcast

01:21 Facing New Challenges

02:27 Joining the Growth Group

03:54 Attending the Influencers Conference

04:55 Breaking the Ice: Belonging in...

In this episode I share my journey to finding balance in my professional life by setting critical boundaries. I'll discuss the struggles I faced working excessive hours, the negative impacts on my personal life, and the steps I took to reclaim my time and improve my business. Learn how implementing calendar blocking, using a calendar app, and stopping the practice of always answering the phone transformed my business and personal well-being. I'll also dive into how these changes supported me through a challenging health diagnosis and allowed my practice to thrive in my absence. Tune in to discover how setting professional boundaries can lead to a more fulfilling and successful business life.

00:00 Introduction to Beth Whitworth

00:36 The Struggles of Overworking

05:15 Setting Professional Boundaries

06:11 Calendar Blocking: A Game Changer

15:07 Implementing a Calendar App

22:33 Stop Answering the Phone

30:16 The Importance of Boundaries

30:59 A Personal Story of...

In this episode of Accounting with Confidence, I discuss the uncertain future of QuickBooks Desktop, exploring the potential discontinuation and available alternatives. I delve into Intuit's pricing strategies, their move to subscription models, the impact on payroll options, and offer insights into viable options ranging from QuickBooks Online to other software solutions like Xero, Accounting Suite, and NetSuite. I emphasize the importance of preparing for these changes to avoid disruptions in your business operations.

00:00 Introduction to Beth Whitworth and the Episode

00:36 The Future of QuickBooks Desktop

01:15 QuickBooks Desktop Alternatives

02:12 QuickBooks Desktop Market Share and Growth

05:11 Transitioning to QuickBooks Online or Other Platforms

15:24 QuickBooks Online Pricing and Features

20:23 Payroll Solutions and Recommendations

27:31 Exploring Alternatives to QuickBooks

33:44 Conclusion and Final Thoughts

Scaling New Heights Conference Recap: A Journey of Insights and Inspiration

In this episode of Accounting with Confidence, host Beth Whitworth shares a detailed daily recap of her experiences and key takeaways from the Scaling New Heights conference in Orlando. Beth discusses her productive planning sessions, engaging seminars on leadership, fraud prevention, and new accounting platforms, as well as her encounters with influential speakers like Michio Kaku and Kelly Pope. Beth also highlights the importance of networking, the value of industry-specific conferences, and how they can rejuvenate one's passion for the business.

Tune in to gain valuable insights and practical advice from Beth's journey through this transformative event.

00:00 Introduction to Beth Whitworth

00:31 Overview of the Scaling New Heights Conference

01:32 Day Zero: Pre-Conference Planning

04:35 Day One: Conference Kickoff and Key Takeaways

08:09 Day Two: Sessions and Vendor Interactions

13:51...

In this episode of Accounting with Confidence, I discuss the journey of implementing new project management software, Canopy, within my CPA firm. Starting from the decision at the Scaling New Heights conference to the full implementation over several months, I share the good, the bad, and the ugly of transitioning from multiple software systems to a unified platform. I highlight the significant time savings and improvements in workflow and client communication, as well as some challenges faced during the setup. Tune in to learn how streamlining processes can enhance your business operations.

Mastering Sales Discovery Calls in Accounting: A Proven Process

In this episode of 'Accounting with Confidence,' Beth Whitworth, an experienced CPA and business owner, shares her journey of developing the critical process of conducting sales discovery calls. She emphasizes the importance of vetting prospective clients to ensure a good fit, navigating conversations to uncover potential red flags, and implementing a structured approach that has streamlined her business operations. Beth also discusses tools like Canopy and Ignition that have revolutionized her task management and proposal systems. Tune in to learn how to make your accounting practice more efficient and build stronger client relationships.

00:00 Introduction to Beth Whitworth

01:07 The Importance of Sales Discovery Calls

04:08 Why Vetting Prospective Clients Matters

08:41 Our Discovery Call Process

16:22 Conducting Effective Discovery Calls

24:32 Creating and Managing Proposals

29:55 Onboarding New Clients

...

In this episode Beth Whitworth is sharing her experiences and insights on effective hiring practices for building a successful business. She discusses the challenges of hiring, the importance of defining job roles, outlining specific application instructions, and not settling for less. Beth emphasizes the need to trust one's gut, take time for the hiring process, and not feel desperate when making a decision. She also highlights the value of identifying the most crucial hiring need for the business and shares her learnings from a course by Teresa Loe on building and hiring for teams. Theresa Loe's podcast episodes: https://www.theresaloe.com/podcast-new/

Ever have one of those months where you wonder how you even made it through?

Join me while I talk about what's been going on recently that has me overwhelmed, but not in a bad way.

Is Positive Overwhelm a thing? From hiring, firing, traveling, and software converting, I feel like I've been doing it all lately but have been pushing through and recognizing that the overwhelm doesn't have to last forever. In fact, it only lasts as long as I let it.

In addition I talk about the practice management software that we are currently implementing and as promised, I searched out an affiliate link Canopy Affiliate. I'm in love with this application and can't wait to share more about how it elevates our firm.